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The college experience is, in many cases, the most important four years in our children’s lives and realizing the potential leverage families of prospective student-athletes have in the college recruiting process, will develop increased confidence and clarity as the college quest unfolds. Then, knowing how to close on this opportunity is, without question, essential. My goal with this article is to identify 5 essential initial steps that prospects, families and coaches can use to effectively launch the college search.
Recruiting Tips: Three Key Tips in Building a Powerful College Recruiting Mission Statement
Tom Kovic
College coaches are brilliant recruiters and look for three key components when evaluating prospects. First, they look for strong students who meet and exceed eligibility and admissions standards. Second, they are looking for direct impact athletes who thrive at their events and will drive the team to higher levels. Finally, they want self-aware young men and women who bring a strong character component to the table.
The college search for athletes is an individual and tactical quest that will play out differently across the board. If you happen to be that elite prospect that every college coach has his eye on, your biggest challenge will likely be which college to choose! But if you are among the majority of prospects that are lumped into the next level of recruits, your college journey will be a little more challenging.
The synergy between social media and college recruiting continues to grow in popularity and is evolving into the primary tool of communication between prospects and college coaches. Student-athletes can offer coaches with instantaneous updates about college recruitment, and if used prudently, these high tech platforms can help streamline evaluations significantly and help college coaches recruit better.
The college search for athletes has grown complicated and increasingly competitive, especially during the past 10 years. There are countless components that require attention in developing and executing a successful plan of action, along with several “key players” who make-up the team that “run the offense.”
The college search for athletes has grown complicated and increasingly competitive, especially during the past 10 years. There are countless components that require keen attention in developing and executing a successful plan of action, and with the high stakes competition for athletic scholarships, the walk-on prospective student-athlete is opening up greater opportunity on the college recruiting front.
Ivy League and other select, non-athletic scholarship awarding institutions can, in many cases, offer significant assistance in Admissions and Financial Aid that can potentially lend strong support for prospective student-athletes. It is important that prospects, families and high school advisors clearly understand the role the college coach plays in this process and to make every effort to develop sincere and robust working relationships with coaches.
Injury is an inherent part of any athletic endeavor and no one understands this better than college coaches. There are many prospects and families who hedge when bringing up the topic of injury as part of the college process, with fear that a coach will see this as a weakness and therefore diminish recruiting opportunities.
The 2018 college recruiting class will likely be the most talented student-athletes ever. The clock is ticking and over the next two months the recruiting process will gain considerable steam as these girls and boys head down the homestretch with college recruiting.
College coaches create individual filtering systems to consolidate the high volume of inquiries they receive from prospective student-athletes into either “active" or "inactive” recruiting files. Developing an effective and streamlined recruiting highlight video that makes the job of skill evaluation by a college coach an easy one, is a great step in showcasing a prospect successfully.
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Effective communication between prospective student-athletes and college coaches can be a critical component in the final analysis of the college athletic recruiting search for high school athletes. That being the case, prospects should ramp up their effort during the championship portion of the season to weld the coach-prospect relationship strongly.
With summer on the horizon and the end of the academic year fast approaching, high school prospects have every opportunity to get a well-deserved breather. Taking time to relax a little after a demanding school year and a rigorous training schedule creates “new life.” The summer offers prospective student-athletes a chance to organize and utilize specific recruiting tactics to grow awareness and momentum in your college recruiting effort. The prospect that looks at the next 100 days as an opportunity to maximize the college recruiting process will be positioned well.
Financial aid is an essential component for many families to consider as they move forward in the college athletics recruiting process. College costs continue to increase, and the family that makes a concerted effort in developing financial aid planning as part of their overall college recruiting plan will have a greater chance of gaining a manageable package.
Realizing the potential leverage families and prospective student-athletes have in the college admissions process, especially as it pertains to non-scholarship schools and for student-athletes who may not qualify for athletics aid, should increase confidence and hope as families begin the college quest.
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