I work with athletes throughout the country in assisting them in putting their plans together for the college search.  From place kickers in Southern California to midfield lacrosse players from Conshohocken, Pennsylvania, the one common thread that helps weave my college quest plans for the families I work with is the necessity to embrace persistence as a critical tool in the recruiting arsenal, from start to finish.

Competition in the college quest for athletes has increased dramatically during the past 15 years. Whether you are looking for an athletic scholarship or attempting to gain assistance in admission to an academically select, non-scholarship institution, it is important to plan strategically and have the courage to approach this challenge in ways you might think are contrary to your current thinking.

As a former college coach, I valued greatly the importance of effective recruiting in an attempt to grow my program to the next level. I certainly desired a team that could win championships, but I grew to appreciate more, the importance of attracting athletes who brought a high level of personal integrity to the table. I was after potential “strong links” in an already worthy and dedicated team chain.

Some believe a persistent approach in college recruiting will be viewed by college coaches as a "pushy" attempt to get on the radar. It could come across this way if your approach is not well planned and carefully executed. The rule of thumb here is simple: Coaches want to hear from prospects and considering the tight latitude they have in communicating with prospects, coaches’ welcome and encourage kids to drop them an e-mail or pick up the phone and call.

Prospects and families should avoid calling coaches just to say "hello." I always encourage the students I advise to orchestrate their communication with coaches in a way that will advance the relationship and maintain momentum in the recruiting process. It needs to have "grip."

Whether you are sharing information with Coach about a sensational game you had over the weekend, or your math score on the SAT that jumped 30 points, give Coach something that will grab his attention and make your personal profile shine a little brighter.

Maintaining a persistent approach in the college recruiting process is a very broad concept. Below are just a few examples where exercising a persistent approach will assist athletes navigate the college search with more confidence:

• Initiate primary contact with college coaches. For example: Develop a personal profile and attach it to a well constructed introductory e-mail.
• The recruiting process is a journey that requires constant effort where "follow-up” in every communication is essential.
• Coaches are bound to very strict contact rules as it applies to recruiting. Prospects and families on the other hand, have very little restrictions when it comes to initiating contact with coaches. Get the ball rolling.
• If you plan to initiate a phone call to a college coach, it may take you up to 10 try's before you connect. Do not get frustrated!
• If you plan to attend a showcase or tournament where several coaches on your "A" list of schools will be in attendance, don't "hope" they will be evaluating you... Let them know you will be there and encourage them to observe you.
• If you happen to be a senior and you are a bit behind in the college search, cultivate a relationship with the coaches and always be sincere in your interest in their institution. You will position yourself best when you reach the point in asking Coach if you can take take that overnight visit to campus and spend time with the team.

Maintaining a persistent and diligent approach in college recruiting can be both frustrating and daunting. In most cases, it takes courage, mental toughness and the ability to develop thick skin! What seems tremendously unfamiliar in the beginning stages of developing this habit will become more comfortable with practice and time.  Soon, you will realize that coaches are educators, moms, dads and just plain, regular people. They “know the score” and only want the best for prospects as they move forward in the college search.

About the Author:

Tom Kovic is a former Division I college coach and the current director of Victory Collegiate Consulting, where he provides individual advisement for families on college recruiting. Tom is the author of “Reaching for Excellence”, an educational guide for college athletics recruiting. For further information visit: www.victoryrecruiting.com

Copyright Victory Collegiate Consulting 2010.  Reprinted by permission.

Editor's Note:  Publication of this article is not an endorsement of any recruiting service.  Always check with the NCAA or your school's compliance officer for any questions regarding recruiting rules, the latest timelines, or other issues.